Web Site Promotion

How often we've heard this mantra: I'm on the web, but it doesn't do damn thing for my business! It's such a shame, for in today's economic climate, most small- to medium-sized businesses need to marshal every competitive opportunity just to stay afloat. Businesses need their web sites to work.

Several clients tell unfortunate tales of online frustration prior to discovering The Best Coast Group. One of them, running a tourism-related business, developed a six-page web site that cost just this side of a $1000. During her first year online, fewer than 300 visitors dropped by.

The sad truth is that web surfers couldn't find her. Travellers planning Nova Scotia trips were visiting search engines, plugging in keywords, and finding her competition. Here's the crux of the matter: launching a web site without hiring a professional web designer - who knows the internet and how it works - is akin to opening a store on a quiet residential street that doesn't allow signage. Short of an all-out advertising blitz through traditional media, no one, save friends and family, will ever know that the store exists.

If your web site isn't doing anything for your business, we can help. We'll analyze your site for flaws in design and content, and tell you what you can do to make it work better for your business. We'll make the changes ourselves, if you like. We can't perform miracles, but we usually garner impressive results.

The proof is in the pudding. (We love food clichés). We redesigned and rewrote the tourism site mentioned above, and it now garners 700 unique visitors every week. Their business is growing nicely. That's what makes the web design business a rewarding one.

The Best Coast Group
Lunenburg, Nova Scotia
902.640.2358
levangie@thebestcoast.ca
fruitcocktail@thebestcoast.ca

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